40x40
Download and Share
Spread the word, share how you’ll devote your 40 minutes, and encourage your friends to do the same.
Share your story for a chance to be featured. Tell us: What does compassion mean to you? How have you—or someone you know—actioned compassion in your community? Or, describe a time where you have felt connected with friends, family, or your community, despite the distance.
Spread the word, share how you’ll devote your 40 minutes, and encourage your friends to do the same.
In honor of Archetypes, we’re partnering with VING Project, a national giving movement, to donate $1,000,000 in $1,000 grants to women who need to be uplifted.
But we’re not the philanthropists — you are.
If you’re between 14-18 years old and living in the US, we invite you to head to VING to nominate a woman in your life who is in need of a financial boost. You could be chosen to give $1,000 to that person, and make a difference in her life.
We’re asking you to tell us about your experience with labels, because we know that the more we share our common experiences with these words, the more we chip away at their power. So tell us about a time you were typecast. How did it make you feel? How have you reclaimed, rejected, or rewritten the labels that have been imposed on you?
Use the hashtags:
#dontbelievethetype #archetypes
They may seem small, but labels impact us in larger ways that take time and support to understand. If an Archetypes episode brought up a feeling that you’re processing, now is a great time to ask for help. Archewell has partnered with Project Healthy Minds on a mental health resource guide that’s an excellent place to start.
Labeling someone pigeonholes them, and then ripples out to influence norms in communities, workplaces, and society — including equal treatment of genders. To confront this issue, Archewell has partnered with Equimundo’s Global Boyhood Initiative on a guide for promoting gender equity by fostering positive masculinity in boys and men.
Join the efforts of our partner organizations who are doing the important work of dismantling systemic prejudice at every level.
Inspiring Girls International is a charity dedicated to raising the aspirations of girls around the world by connecting them with female role models from all walks of life. They introduce girls to the full range of opportunities in life with the goal of overcoming gender stereotypes, and empowering the next generation of women to be anything they want to be.
Get Involved
On top of juggling the challenges of balancing work and family, moms are subjected to subtle but persistent biases in the workplace — undermining their ability to advance, and impeding financial and mental wellbeing. Marshall Plan for Moms is a national organization dedicated to transforming our workplaces, culture, and government to support mothers and their families. Read their playbook on how employers can build a mom-friendly workplace.
Read the Playbook
A longtime Archewell Foundation partner, The National Women’s Law Center (NWLC) is at the forefront of fighting for the rights of women and girls, especially women of color, LGBTQ people, and low-income women and families in the United States. Read their series on how the language used around abortion can undermine women’s rights and is directly linked to how society views women, and sign up to support NWLC campaigns.
Use Your Voice
Planned Parenthood’s mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Founded in 1916, Planned Parenthood is a trusted health care provider, educator, and passionate advocate in the U.S. as well as a strong partner to health and rights organizations around the world. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people.
Learn More
The Institute is the only global, research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion, and reduce negative stereotyping in family entertainment media.
Learn MoreInspiring Girls International is a charity dedicated to raising the aspirations of girls around the world by connecting them with female role models from all walks of life. They introduce girls to the full range of opportunities in life with the goal of overcoming gender stereotypes, and empowering the next generation of women to be anything they want to be.
Get InvolvedOn top of juggling the challenges of balancing work and family, moms are subjected to subtle but persistent biases in the workplace — undermining their ability to advance, and impeding financial and mental wellbeing. Marshall Plan for Moms is a national organization dedicated to transforming our workplaces, culture, and government to support mothers and their families. Read their playbook on how employers can build a mom-friendly workplace.
Read the PlaybookA longtime Archewell Foundation partner, The National Women’s Law Center (NWLC) is at the forefront of fighting for the rights of women and girls, especially women of color, LGBTQ people, and low-income women and families in the United States. Read their series on how the language used around abortion can undermine women’s rights and is directly linked to how society views women, and sign up to support NWLC campaigns.
Use Your VoicePlanned Parenthood’s mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Founded in 1916, Planned Parenthood is a trusted health care provider, educator, and passionate advocate in the U.S. as well as a strong partner to health and rights organizations around the world. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people.
Learn MoreThe Institute is the only global, research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion, and reduce negative stereotyping in family entertainment media.
Learn MoreBut we’re mindful of screen time. Why not take a break? We’ll be here.
